Retail Business Ideas

Archive for the ‘Media Auditor’ Category

Complaintant recently sent me an RFP because of their Media Auditing Services. I called them and said that we do not provide auditing service even as weren’t auditors. They said that people provide performance benchmarking and assessments on their content agencies, why is this we didn’t do exactly the same on media? I said we all do that, that is not auditing can it be?

When you glance at the meaning of audit is says:

au·dit n.

1. An examination of records or financial accounts to evaluate their accuracy.

2. An adjustment or correction of accounts.

3. An examined and verified account.

It is precisely what I think of after i hear the phrase auditor.

Au·dit·or n.

Anybody appointed to do an examination of the records, to make a judgment concerning the authenticity and correctness of such records, by verifying the correctness and longevity of the recorded transactions in the evidences available, opinion and inference reachable determined by his expertise.

Now needless to say you will find media auditors who conduct forensic financial investigations in the media transactions of advertisers to the correctness and longevity of those transactions. They make sure that the agency charges the customer ‘s what the agency paid on the media owner and the media owner charged the agency was just how much agreed understanding that the media was supplied within the specified form.